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iPinYou’s in-depth cooperation with Tencent provides a more integrated marketing solution for brands

2020.03.25


As the first programmatic platform announced partnerships with Tencent Video, Tencent News, Tencent Sports, WeChat, QQ Music and QQ Browser, the in-depth cooperation with Tencent allowed iPinYou to deliver thousands of successful campaigns on Tencent platforms across PC, Mobile, Social Media and OTT channels. The partnerships also allow advertisers to access Tencent inventory via iPinYou’s AlphadeskTM, a one stop intelligent marketing management platform.

 

Tencent Holdings Ltd. is a Chinese multinational conglomerate holding company whose subsidiaries specialize in various Internet-related services and products both in China and globally. Their integration with iPinYou, the leading MarTech solution providers in China, makes it easier for brands to get a comprehensive review of all ongoing campaigns across medias and platforms.

 

Grace Huang, founder and CEO of iPinYou, stated, "iPinYou values highly the integration with Tencent. The various internet-related services provide by Tencent, with social and entertainment-oriented and information-hosting nature, allows iPinYou to offer clients more integrated advertising solutions to boost business growth."

 

 

Social media advertising- WeChat

 

WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. With the ability to reach a billion high-quality users WeChat banner ads and WeChat moment ads offer advertisers one of the most premium and authentic social marketing formats in China. iPinYou helped one international e-commerce client retarget shoppers on social medias including WeChat to bring them back to its mobile app to complete purchases. The campaign generated 3.5 times more return on ad spend compared to traditional portal remarketing campaigns.


Video advertising – Tencent Video

Tencent Video is a Chinese video streaming website owned by Tencent. As of March 2019, Tencent Video had over 900 million mobile monthly active users, and 89 million subscribers. Brands can do pre-roll, mid & post roll, banner display ads, video ads on Tencent Video and drive audiences to a landing page via iPinYou’s Adexchage platform. Mondelez is one of the first batch of clients to access Tencent Video via AlphadeskTM, ran a campaign for Oreo in dozens of cities in China.


Native advertising – Tencent News

The smartphone-first demographic across China has shifted people from search website to apps when browsing for news. Tencent News is now the top mobile news app with 150.6 million monthly active users, followed by Toutiao and Tiantian (also owned by Tencent). According to iPinYou operator’s data, news apps ranked the 3rd place in all categories of apps during COVID-19 outbreak in China. The in-depth cooperation between iPinYou and Tencent News allow advertisers to incorporate this hero news apps into their campaigns.




Other medias integrated with us

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