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iPinYou appoints new Senior Vice President in Shanghai and establishes Shanghai Research and Development Center


iPinYou announced the hiring of Richard Wang, a CDP expert, to the role of Senior Vice President of its newly founded Research Center in Shanghai. Richard will in charge of iPinYou’s data management products’ research and development, and building CDP products for clients across Eastern China region. Richard’s appointment and the establishment of iPinYou Shanghai Research and Development Center will reaffirm iPinYou as a leading enterprise DMP/CDP technology provider, and its determination to build international leading level data management products.  



Richard has years of experience in transforming enclosed enterprise IT structure to a platformed and service-oriented opening structure, which focuses more on customer experience and empowers monetization of data assets. Prior to this appointment, Richard has built CDP products for Starbucks, WM Motor and Spring Airlines in the past three years. Before joining iPinYou, he also worked for Alibaba Group and Microsoft, managing product research and development.


“Innovative products should be developed based on market needs,” Richard said. “Technologies that solving pain points will guide the future of CDP/DMP products, as technical innovation comes from clients’ needs.” Richard’s background in building end-to-end data management platforms and his deep knowledge of activating the value of data assets will help iPinYou in its development of CDP and MA products. The “data middle platform + business middle platform” end-to-end solutions built by Richard and iPinYou team will help brands achieving automatic management of user growth and user life cycle.


Mark Xie, Co-founder and COO of iPinYou, said” iPinYou has successfully established a leading role in developing enterprise CDP/DMP, helping brands to build products based on their needs. Richard’s appointment and establishment of Shanghai research center further accelerating the company’s ambition of “All in enterprise data management products”.”


iPinYou’s one-stop intelligent enterprise data management platform, AlphaData? (DMP/CDP) is the first all-in-one enterprise data management solution in China market. Its AlphaDesk? one-stop marketing management platform and marketing cloud decision platform also pioneered in the industry. The series of smart products, powered by machine learning algorithms and AI technology, have been used and validated by more than 2,000 brands including Guangqi Honda, BMW, P&G and PepsiCo. iPinYou’s data management product leadership is also accredited by Forrester Research, one of the most influential research and advisory firms in the world. In its “Forrester Wave??: Data Management Platforms In Asia Pacific, Q3 2019” report, iPinYou was listed as the one of the leading DMP provider in China.



About iPinYou

iPinYou, the leading MarTech Solutions provider in China, is one of the best local partners for international brands that have expressed interest in targeting Chinese audiences.


Founded in 2008, iPinYou accounts for a majority of China’s programmatic buying market focused on serving branded advertisers. It has China’s largest audience measurement database and holds the only software copyright for a smart DSP advertising system in the country.


Today, iPinYou has offices in Beijing, Shanghai, Guangzhou, Hong Kong, Seattle,London and Singapore. The company has provided digital advertising and data management services to more than 2,000 clients across various industries including e-commerce, FMCG, automotive, IT, finance, tourism, real estate and gaming. More than 300 of the Fortune 500 companies, including Unilever, Philips, General Motors, Walmart and Toyota have collaborated with iPinYou to expand their business in China.


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