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iPinYou announced CDP/DMP partnership with Philips

2019.12.26


iPinYou is thrilled to announce that Philips has chosen us to build a one-stop intelligent data management platform.

As part of the partnership, iPinYou will help Philips govern an enormous amount of data accumulated from its previous online and offline marketing activities and build a unified CDP/DMP for thousands of product lines’ management. The Philips-iPinYou partnership pairs data management with intelligent decision-making, and builds a benchmark for digital solutions in the household appliances market!

 

 

About AlphaData? (DMP/CDP)

One-Stop Intelligent Enterprise Data Management Platform

With rich data processing experience built over the years, IPinYou helps companies build their first-party data management platform and enables them to manage first-party (user) data, second-party (media) data and third-party (external partner) data comprehensively. It also helps companies integrate private-domain and public-domain data for maximum data utilization by leveraging iPinYou’s data onboarding technological strength accumulated over many years, and supports them in decision-making by providing them with strategy proposals based on insights into media value and audience behavior and a complete attribution model.

AlphaData?: One-stop data onboarding across private and public domains

AlphaData? enables companies to manage first-party (user) data, second-party (media) data and third-party (external partner) data comprehensively and helps them integrate private-domain and public-domain data for maximum data utilization by leveraging IPinYou’s data onboarding technological strength accumulated over many years, thereby generating more comprehensive insights and analysis in effective response to all their data management needs.

AlphaData? algorithm models enable intelligent decision-making

AlphaData? offers multiple algorithm models that make data analysis more thorough and intelligent to effectively support intelligent business decision-making. It is capable of not only cluster analysis, lifecycle analysis and value rating but also predictive analysis, intelligent media analysis and creative analysis, among others. Besides, AlphaData? is architecturally open and supports interfacing with proven leading external tools and clients’ internal applications.

AlphaData? omni-channel closed loop enables data activation and continuous optimization

The user-centric AlphaData? can help companies by building a complete closed-loop that starts from the source of data and covers everything from data collection to data cleansing, data onboarding and the establishment of a labeling system, to user segmentation and management, and all the way to data activation and data re-collection after utilization.

 


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