Founder & CEO
Grace heads up all iPinYou’s strategic planning and operational management. She is a branding and marketing expert, among the first to introduce behavioral targeting, RTB and DSP advertising to the Chinese market. She has worked in the marketing department of Procter & Gamble Group (P&G) in the United States, where she was in charge of brand marketing. With abundant branding and marketing experience, she then joined the world's top consulting firm McKinsey and provided marketing strategy consulting to many world-class enterprises.
Grace graduated from Peking University, majoring in law and English. She also has an MBA from UCLA.
Co-founder & COO
Mark is a digital marketing expert specialized in consumer behavior analytics. He is adept at applying technological innovation to traditional business operations. He has many years of experience working with innovative marketing solutions, across both the consumer goods industry and digital. He has worked as general manager for both a well-known retail data targeting company, as well as for Fedex-Kinkos. Mark has also served as marketing channel director for many multinational brands, including Procter & Gamble (P&G), SC Johnson Wax, Remy Martin etc.
Mark holds an EMBA from China-Europe International Business School. He also has a bachelor’s and master’s degree in law from Peking University.
Chen is an expert in artificial intelligence and big data. He has previously worked in core R&D as well as top management roles for leading technology companies, including Xiaomi Inc., Microsoft and Oracle. His particular expertise is in the technological development and management of advertising platforms, search engines and big data systems. Chen led the development of Microsoft’s mobile ad algorithm and system, using natural language processing (NLP) technology to create a mobile native ad system with significantly improved accuracy around meaning and context. Chen is a pioneer in the integration of blockchain technology and big data marketing in China. He owns multiple advertising technology patents and is the author of Druid Big Data of Real-Time Analysis.
Chen gained his bachelor’s and master’s degrees in computer science from Peking University.
President of International Markets
Dr. Sara Ye was previously CEO of iProspect and Amnet China, managing the performance marketing and programmatic buying operations of all Dentsu Aegis’ clients. Before joining Aegis, she was president of Mediabrands Audience Platform at IPG. And before that, she was managing director for GroupM Performance Marketing at WPP, heading strategic and operational development of digital search marketing for clients of all four agencies under GroupM, including Mindshare, Mediacom, Maxus and MEC. Sara also has years of international work experience for Google, based at its Mountain View Headquarters in the United States, as well as Google China. In total, she has more than 18 years’ experience across media technology, marketing and advertising.
Dr. Ye gained her MBA and PhD in Advertising from the University of Texas at Austin. She was a Campaign Asia A-list winner, a guest professor at Communication University of China and an invited author for marketing publication ClickZ.